How to Best Implementation and Uses of [ Marketing intelligence or Business intelligence ] and Its Online and offline tools with it's Application for Upcoming Future
"This article is about Marketing intelligence (MI) or Business Intelligence and its tools MI is the everyday information relevant to a company’s markets, collected and analyzed specifically for the purpose of accurate and confident decision-making in determining market opportunity, market penetration strategy, and market development metrics. Marketing intelligence is necessary when entering a foreign market with needs, objectives, digital marketing and steps or process of Marketing Intelligence or Business intelligence".
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Marketing intelligence determines the intelligence needed, collects it by searching environment and delivers it to marketing managers who need it. Marketing intelligence software can be deployed using an on-premises or software as a service (SaaS, or cloud-based) model. These systems take data from disparate data sources, like web analytics, business intelligence, call center, and sales data, which often come separate reports, and put them into a single environment. In order to collect marketing intelligence, marketing managers must be in constant touch with relevant books, newspapers and trade publications. They must talk to various stakeholders like customers, distributors, and suppliers. In addition to this, they must also monitor social media and carry out online discussions. Marketing managers can design reports that correlate and visualize data coming from a variety of departments and sources (even, in some cases, external data.) This allows them to see current key performance indicators in real time (or as quickly as sources provide data) and analyze trends, rather than wait for analysts to deliver periodic reports.
The objectives of Marketing Intelligence or Business Intelligence
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Marketing intelligence systems are designed to be used by marketing managers and often viewed by employees throughout an organization. Notable systems on the market include Leadtime, Pardot, Marketo, and Hubspot. They may have user interfaces that closely resemble consumer software than the software around individual data sources, which are designed for use by analysts. Business intelligence, for example, can collect highly accurate, timely, granular data, but often requires IT support to build and edit custom reports.
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Organizationally, marketing intelligence can be the name of the department that performs both the market intelligence and competitor analysis roles. Business intelligence of any kind may also be their responsibility, in tandem with (or solely performed by) the Finance department, for measuring market share and setting growth targets, the mergers, and acquisitions group for exploring acquisition opportunities, the legal department to protect the organization's assets or research and development for cross-company comparison of innovation trends and the discovery of opportunities through innovative differentiation.
Steps to be taken by a Company to improve its Marketing Intelligence
what is the need of Marketing Intelligence or Business Intelligence
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Top 7 way offline ways for Marketing Intelligence or Business Intelligence Seven offline ways like and after offline ways I want to share some online tools for marketing intelligence or business intelligence:-
Give Training and Motivate Sales Team
Inspiration and Motivation for Distributors, retailers, and other intermediaries to pass along important intelligence.
Try to make External Network
Make a good customer advisory panel
Optimal or Best usage of Government data resources and it's useful things like useful data
Try to Information bought from external suppliers or external resource
And this is the Best and most ways of marketing intelligence
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Sometimes its effect negatively Collect Competitive
Intelligence through online customer feedback
(1)Give Training and Motivation to Sales Force:
A company's sales force can be an excellent source of information about the current trends in the market. They are the "intelligence gatherers" for the company. The acquired facts can be regarding the company's market offerings, whether any improvements are required or not or is there any opportunity for new products, etc. It can also provide a credible source to know about competitor activities, consumers, distributors, and retailers.
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(2) Give Inspiration and Motivation to Distributors, retailers, and other intermediaries to pass along important intelligence:
Specialists are hired by companies to gather marketing intelligence. In order to measure the quality of production, the way the employees are behaving with customers, quality of facilities being provided; retailers and service providers send mystery shoppers. Firms can also assess the quality of customer experience with the shops with the use of mystery shoppers.
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(3) Network Externally:
Every firm must keep a tab on its competitors. Competitive intelligence describes the broader discipline of researching, analyzing and formulating data and information from the entire competitive environment of any organization. This can be done by purchasing the competitor's products, checking the advertising campaigns, the press media coverage, reading their published reports, etc. Competitive intelligence must be legal and ethical.
(4) Set up a customer advisory panel:
Companies can set up panels consisting of customers. They can be the company's largest customers or representatives of customers or the most outspoken customers. Many business schools set up panels consisting of alumni who provide their knowledge and expertise and help in constituting the course curriculum.
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(5) Optimal usage of Government data resources:
Governments of almost all countries publish reports regarding the population trends, demographic characteristics, agricultural production and a lot of other such data. All this data must be or can be referred to as base data. It can help in planning and formulating policies for the companies.
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(6) Information bought from external suppliers:
Certain agencies sell data that can be useful to other companies. For example, television channels will require information on the number of viewership, ratings of TV programs, etc. An agency which calculates this information and generates this data will provide it to companies that need it.
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(7) Collect Competitive Intelligence through online customer feedback:
Customer's view about a product is essential for any company. Ultimately it's the customer who's buying the product. Hence customer feedback must be taken. Online platforms like chat rooms, blogs, discussion forums, customer review boards can be used to generate customer feedback. This enables the firm to understand customer experiences and impressions. It becomes easier for companies to apply a structured system to do so as it can then scan out the relevant messages without much of a trouble.
With the above steps being applied, a company's marketing intelligence system will prove to be beneficial to its effective functioning.
Now, after marketing intelligence definition and here some example of marketing intelligence Let see how digital market intelligence helps the marketplace Digital Market "We know the upcoming world and present world is looking for a digital way (So that at very less time any brand can reach to more no of people with target region of own customer area and this way is taking very less effort to things get done".this is the very short description of digital marketing if you want to read or want to know full details of what is digital marketing? and more related to this post role of SEO in digital marketing and why SEO is important for business? This market has different ways to sell products and many more likes branding, customer retention, Acquisition etc .
Method Result
Now, Here I want to share online ways and steps and you can also say this is the digital ways mean(digital marketing)for Marketing intelligence or Business Intelligence
Top 9 ways and steps for online Implementing Marketing intelligence or business intelligence online Tools
Email-Marketing
Affiliate Marketing
Online Advertising
Social media Marketing
Pay Per Click
Viral Marketing
Web public relation
Online Reputation Management
1.E-mail Marketing
This Marketing usually uses by many companies as a well small business group, startup, and for own(manufacturing product) product. Every Morning when you open your eyes first see your notification in mobile screen this happen with most of an individuals and few individuals have own daily life routine but I'm here to talk short description about what is e-mail marketing, an example of e-mail marketing. E-mail marketing is a part of internet marketing that occurs when a company wants to send promotional messages or materials to groups of individuals by email. Usually, these messages contain attraction mean advertisements, e-commercial messages, sales donation, or a call for business.
Any kind of email with the said content or notes can be considered email marketing and their goal is to grab new customers, build or explore a company’s relationship with their current customers, and for the customers consider a repeat business with them to develop trust, loyalty, or to give them awareness about their brand. Here some example of email marketing software that helps you easily grab a new customer
Get Response.
Mail Chimp.
A Weber.
Constant Contact.
Smart Mail.
Infusion Soft.
Shopping Cart.
2.Affiliate Marketing
Affiliate marketing is a performance-based marketing program when any outside partner is rewarded with a commission for delivering a specific result to an advertiser. The result is often a valid sale, however, it can also be a completed lead form, a new free trial user, or even a new newsletter subscriber. and many more ways to attract user to sell products.
Now, a day many or most of the company start an affiliate program for selling a product like Example of very famous advertiser like:-
Amazon
Flipkart ( e-commerce company).
3.Web public relation
A Traditional PR (public relations) has focused on crafted press releases and company image and company way of a vision for future. It has provided a controlled release of information and a communication process that relies on journalists and traditional media such as newspapers. This modus operandi has been enormously impacted by the spread and influence of the Internet.
While the Internet provides excellent tools to the PR industry, the shift in communications afforded by the Internet has also caused a ruckus in the world of public relations. Information is freely available and accessible to the far greater audience, as opposed to being controlled through a select group of journalists. Communication is taking place in the realm where the consumer feels most comfortable, as opposed to the channels dictated by the company.
4.Social Media Marketing:-
Top 10 social media use for Marketing Intelligence or Business Intelligence and its useful tips
Linked in
WhatsApp
FaceBook
Instagram
Twitter
Reddit
Pinterest
Tumbler
Google+
Mix
Medium
Quora
Vk etc
Social media Marketing is all about grabbing a new customer and selling their product with the specific target region. So that every advertiser gets good potential customer by using social media site. for Example, If I want to sell my product on Facebook (well known social media site) then First I have to follow some step like creating a page. Here I'm sharing a screenshot of the first page of creating a Page for your brand or company, startup etc.
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| This is the Screenshot of creating a page for social media marketing in facebook.com |
you can also create your group for engaging more customer and we can also create brand awareness for the people so that people can trust on the brand. here I'm sharing a screenshot of How to how to create facebook group So that anyone can easily facebook group for business.
Step 1:-
fill all the details like Name(means Write your brand name)
Step 2:-
Add Some people (you can Enter a name of your friends or you can use e-mail address if you remember otherwise just write your name).
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Step 3: Add your privacy
Public (when you choose this option then anyone can see your post or write the post for your group).
Closed(when choosing this option then your group member only can see the post or activity and anyone can find this group from the search box on facebook).
Secret(when you choose this option then the only member can find or see your post)
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Step 4
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After step 4:-here I'm sharing one video(.mp4) for better understanding
How To Create A Group On Facebook
Google+, Linkedin, tumbler, Quora, Medium, Instagram all this social media site is using for advertising and try to create a brand identity So that make a new customer and also try to know about the psychology of human beings. and I update time to time for making easy to social media marketing for Marketing Intelligence or Business Intelligence So it is easy for use in marketing.
5.Viral Marketing:-
Viral marketing or viral advertising is a part of Marketing Intelligence(MI) or Business Intelligence IT is business-concept that uses current exiting social media networks to promote an own product. Its name refers to how consumers spread information about a product . So, more and more sell is created and the new customer starts getting attracted to it. and people also start talking about product So, a product has gone easily with other people in their social networks.If you want to read full details about viral marketing that links helps you to understand.
I'm sharing one video how to do viral marketing with an example So that you all easily understand.
Now, Tools for Marketing Intelligence or business Intelligence this tools have various features and own functionality that help you to boost your business using this intelligent and easy to observe your customer I'm here sharing the name of tools with link So, that you easily find out this software and use it in your business got to know about it
Top 18 tools for Marketing Intelligence and Business Intelligence for growing sells and customers
Sisense
Actuate Business Intelligence
and Reporting Tools (BIRT)
icCube
Domo
Clear Analytics
Duncan
Good data
IBM Cognos Intelligence
Insight squared
Looker
Microsoft BI platform
Micro Strategy
MITS
OpenI
Oracle Enterprise BI Server
Oracle BI
Oracle Hyperion System
Palo OLAP Server
Now, the Best way to explain anything is to watching So I'm sharing video (.mkv format) about Top 9+ ways and tools video for Marketing Intelligence and Business Intelligence from this video you can easily understand about this articles
Top 9+ ways and tools for Marketing Intelligence and
Business Intelligence from this video you can easily understand about this articles
I hope you like this article about Marketing intelligence (MI) or business intelligence and Its Tools Keep visiting I share the latest update or update this post from time to time.
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