Preparing to challenge Google: Microsoft offered to buy Yahoo, a company with 70 million users, worth Rs 3.3 lakh crore

Yahoo was once the number one search engine in the world, but Google gradually ended its reign completely. Now Microsoft Corp has offered $ 44.6 billion (about Rs 3.3 lakh crore) to buy Yahoo Inc. On the basis of this deal, both companies can pose a challenge for Google. Yahoo said on Friday that its board was considering the offer. Yahoo's share price, with a 700 million user base, has risen nearly 48% to $ 28.33 (about Rs 2090) at this time.

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This is not the first time that Microsoft has offered to buy Yahoo. Since 2008, the company has been continuously trying for it. Microsoft has written a letter to the Yahoo board, offering $ 31 in cash and stock per share. If this deal happens, then users can get many benefits.

Yahoo dominates news, finance and sports

500 million (500 million) users come to Yahoo every month for news, finance and sports. It is number one in the consumer email service. However, experts say that both companies have multiple overlapping businesses. These include emails and advertisements from instant messaging. There is also a web search market with news, travel and finance sites. However, Google dominates all these places.

Users gain in competition from Google

There is no doubt that Google is a bad king of the Internet world. Google is controlling everything from the Google search engine to the Android operating system of the smartphone. Most people have become completely dependent on Google's apps and software. This is the reason that Google is now gradually paying for its many services. Users may have to spend 130 rupees a month just for Google Photos.

In such a situation, the command of Yahoo comes in the hands of Microsoft, then it can launch many services to challenge Google. Right now Yahoo has many services that Microsoft can take advantage of. With the help of these services, she can pull the users of Google towards her.

Yahoo has 70 million users

In 2019, there were only 126 million (126 million) users in the US on Microsoft's wing search engine. The amazing thing is that more people use wing search engine here than Google search engine. At the same time, in 2016, about 700 million (700 million) users used to visit Yahoo search engine every month. Of these, the number of active users per month was 225 million (22.5 million).

Apple is also following this path

According to the Financial Times report, Apple has begun to end Google's grandeur on search. In the iPhone's new operating system iOS 14, Apple has started showing its search results. This is the first time that Google's search results are not visible on any of Apple's operating systems.