Business or company description : How to Write Company Description for your Business Plan?

Cover Image of Business or company description : How to Write Company Description for your Business Plan?

When writing a business plan your

detailed company description should

follow the executive summary while you

touched on the basics in the summary

this section should go into further

details of your products or services and

your company structure in this article we

are going to show you how to write a

company or business description for your business

plan the company description of your

business plan should include company

name the official name of your business

has registered in the state where you do

business type of business structure sole

proprietorship LLC partnership or

corporation ownership management team

names of the key people behind the

company location where is the company

headquarter company history when was the

business started what inspired you to

start the business what does your

company fulfill mission statement a

clear statement that represents the

purpose of your company products

services and target market a brief

overview of what you plan to sell and to

whom objectives an outline of what you

want to accomplish in the immediate

future based on the data in the rest of

the business plan as well future growth

goals and vision statement a statement

about how you envision the future of the

company do not assume that anyone who

will be reading your business plan knows

anything about your business you will

need to include a number of specific

pieces of information that will help the

reader to understand exactly how you

have set up the business a good business

description will make your work a lot

easier as you travel the road to start

in your business when you write a formal

plan with the hope of qualifying for a

business loan or attracting investors

you need to let them know that you know

what you're doing but aside from all of

the paperwork and jumping through the

hoops others setup for you I believe

that the most important reason to write

an in-depth business description is to

understand who your potential customers

are your business description primarily

must meet the expectations that your

customers have when they walk through

your doors get inside their heads what

do they want if they're looking for

something specific you can bet there is

something else related to it that they

want as well understand them offer them

what they want and then break it down

what will take to provide it the

description of your business should

leave the reader with a clear

understanding of exactly what you have

set up and how you not only served

others in the past however also how you

plan to continue expand or change your

business in the future it is therefore

important that you use clear language

and details that will paint a picture in

the mind of the reader while also

inspiring that person to want to know.