Marketing : How [ Online marketing ] is differ from [Traditional marketing ] with process, key elements example and conclusion
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Today in online marketing will basically
look into the introduction of online
marketing what is online marketing ? how
differs from traditional marketing . what
are the process and what is actually the
key elements of online marketing let's
get started with it what is online
marketing in the
first place
Online marketing or internet marketing refers
to all advertising marketing of services
solutions our products online if you are
actually marketing certain services
solutions are products of your business
through the means of the websites the
blogs the landing pages or the social
media.
Everything is done online why are
the internet and this is precisely what
online marketing is all about whether
you call it on an marketing or you call
it internet marketing both refers to the
same it is marketing advertising of
products services and solutions online.
why are the blocks the websites the
social media or the landing pages or the
email id email marketing all this comes
under online marketing now what is
actually
Difference between the traditional marketing and online marketing
Let's do the comparison and
see traditional marketing in traditional
marketing we've got the print media we
have got the electronic media both are
considered traditional marketing which
have been coming since ages in print
media.
We have got the newspaper you have
got the magazines you have got the
brochures you have got the banners.
you've got the holdings you have got the
Flyers all these come under print media
marketing print media marketing is
extensively used but they have got their
own limitation the geographic
limitations .
You got the view will be
worth limitations so on and so forth the
second is called the electronic media
marketing in electronic media marketing.
We have got the radio and the television
both come under electronic media
marketing traditional marketing .
you've got the print media market
the electronic media marketing then
comes actually the online marketing in
online marketing you've got the websites
blogs emails and social media they have
got a far wider range they're far more
cost effective in terms of print media.
And electronic media and they they can
reach the global audience the immense.
Benefits in online marketing in comparison to the traditional marketing
Print media and the electronic media
now what are actually basically the
components of online marketing yogurt
the websites you've got the blogs
you've got the forums you've got the
landing pages you've got email marketing
and you've got social media all these
platforms all these components can be
leveraged in disseminating high-quality
information related to your business
related to your brand the services the
solutions are the products that you are
selling and reach or to far wider
audience across .
The globe if you have
say for example one single website and
that website with a domain name with a
few pages of information on the website
we related to your services solutions or
products you can put images you can put
videos you can put the complete content
into formation and if the website is
available on a particular domain anybody
anywhere in the world can actually type
the URL type the website name and you
can they can browse the complete.
Information unlike the traditional
marketing of newspapers and the radio or
television in newspapers they have got
on their own geographic limits and
highly expensive whereas in television
hugely costly affair.
Whereas in websites one single website
of a few hundred dollars it is available
for the for the entire world so that
they can view the information and you
also have got the blocks blocks can be
created in a matter of meals you don't
need a domain .
you don't need a design
and you don't need any other thing that
are costly you can just create a blog
using platform CMS platforms like
WordPress or
blogger or a tumblr using these
platforms you can create a block in a
matter of minutes and you can post your
content post your information anything
related to your services of solutions.
and brand yourself it can be done in a
matter of minutes and anybody anywhere
in the world can see the block that you
are posting the content that you're
posting you can reach far wider audience
then you've got search engine.
Optimization of course yes the
visibility across search engines and
particularly in Google if you do the
search engine optimization which is
absolutely free and these results are
shown organically in the search results.
In Google and you website will appear or
the blog will appear or even the landing
page will appear in the top pages of
Google driving traffic to your website.
which comes free for you and you can
actually generate revenue and sell your
services and solutions and products the
videos actually you can create videos
and post it on YouTube it is absolutely
free then you've got mobile applications
can be created in reaching far wider
audience because mobile phones are
accessed by millions and billions of
people across the world and you can you
can upload your application in the
stores so that the they can actually be
downloaded by multiple users then you
have got content marketing content
marketing is huge huge huge content
marketing is everything.
if you're
talking about online business if you are
talking about internet business if you
are talking any product services
solution that you want to sell content
marketing is actually what drives you to
multiple users multiple companies and
multiple companies across the world and
content market is absolutely huge and it
has immense potential emails reach in
creating a brand identity for you and
your company then you've got four MC.
you've got social media you over other
network platforms that are available for
you social media is absolutely free for
you what you can do is actually you can
post your information on Facebook on
Twitter on LinkedIn on StumbleUpon on
Tumblr Pinterest there's so much of
wealth.
Platforms available for you that
actually can be leveraged to disseminate
high-quality information related to the
services salacious Emperor's and they
come absolutely free you don't need to
spend a penny and but still reach out to
hundreds of thousands of visitors across
the world and these are basically the
different components that come along
with online marketing .
And they can be
leveraged to sell your products you can
even sell yourselves your skills your
experience and the exposure and
disseminate high quality information get
clients make conversions and generate
revenue and business for you and your
companies and these are the multiple
components that are available in online
marketing now what actually are the
immense benefits that you can derive out
of online marketing the benefits it is
absolutely cost effective it doesn't
cost you a penny if you have a product
or a service that you want to sell off
your business you can create a Facebook
page in a matter of minutes and it comes
absolutely free for you it does it cost
you a penny.
you can upload about the complete
information about your company the
images the video the content the
services the solution sufferers of your
company connect with hundreds of
thousands of visitors from all across
the world through demographics through
the geographies .
Facebook also provides
you a lot of insightful analytical
information and this comes absolutely
free it doesn't cost you a penny you can
create blogs and you can actually
promote your business and these are very
very cost efficient and highly efficient
in terms of reach in terms of visibility
then you have got easy maintenance .
if you have a website it dumb what you need
is a domain you need hosting and it
comes a dead ship and you can reach far
wider audience and they don't need much
of an effort in terms of maintaining
your websites or blogs or social media
they are measurable the most important
component of online marketing or
internet marketing is they are
measurable each and every as
set of the traffic the users who are
coming to your websites you are coming
to a social media platform the blocks
the landing pages the traffic the users.
who are coming to your website the
visitors who are coming to your website
can be measured can be tracked how many
people are coming from where they are
coming what is their demography how much
time they spend what is the engagement
level everything can be tracked so that
you can take informed decisions.
Based on
the analytical information provided for
you and you can go on for continuous
improvement of your website's learning
pages are blogs so that you can drive
more and more traffic leading into more
and more conversions for you so
measurable analytical information is a
core component of your online marketing
and this provides immense benefits for
you.
they are absolutely flexible you can
actually modify change edit enhance and
update your website's landing pages are
blocks at any given point of time if
they'll actually connect directly with
your users so these are the immense.
benefits that online marketing provides
for you in reaching far wider audience
generating leads making conversions
getting new customers and engaging with
them and selling your businesses .
Conclusion
what we have seen in this
post is what is online marketing
traditional marketing versus the online
marketing online marketing components
and the immense benefits that you can
derive out of online marketing thank you
so much for reading Hope to see you
again.
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