Why Does User Interface and User Experience Matter?

Most users will never tell you that they don't understand how to use your product. Instead, they'll simply stop using it. 

They'll never pay for it, refer it, or even talk about it again. Their only indication that something was wrong is that they didn't do what you wanted them to do.

 It’s the ultimate test of how well you've designed the user interface and user experience. 

The way things are displayed and arranged can make or break the impression that users have of your product. It can also have a big impact on how likely they are to use it regularly in the future.

Good user interface design is one of the easiest ways to have a positive impact on your conversion rate.