What is the Difference Between CRM and ERP?
While the entire organization will come to rely on both ERP and CRM systems, the fundamental difference between ERP and CRM is that ERP is primarily for financial data and the finance department,
while CRM is customer data used by the sales and customer service departments.
The former is commonly referred to as the back office, and the latter is the front office.
Some ERP systems include a CRM component, while others do not, but CRM software systems do not include ERP components.
For example, Salesforce.com is not an ERP system because it does not handle transactional data.
It may access order history or invoices, but that data is brought in through an integration with the ERP system.
KEY DIFFERENCE BETWEEN ERP AND CRM
ERP == Financial Management/Accounting
CRM===Sales Force Automation
ERP== Order Management
CRM== Customer Service/Contact Center
ERP== Production Management
CRM == Marketing Automation
ERP== Supply Chain Management
CRM== Customer Self-Service
ERP== Warehouse Management
and
Fulfillment/Inventory Management
Procurement
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