How to choose successful ingredients in CRM system for Customer mangment in your Business
CRM ( Customer Relationship managment) can be defined as an organized approach of developing, managing, and maintaining a profitable relationship with customers.
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Analytics − Analytics is the process of studying, handling, and representing data in various graphical formats such as charts, tables, trends, etc., in order to observe market trends.
Business Reporting − Business Reporting includes accurate reports of sales, customer care, and marketing.
Customer Service − Customer Service involves collecting and sending the following customer-related information to the concerned department −
Personal information such as name, address, age
Previous purchase patterns.
Requirements and preferences.
Complaints and suggestions.
Human Resource Management − Human Resource Management involves employing and placing the most eligible human resource at a required place in the business.
Lead Management − Lead Management involves keeping a track of the sales leads and distribution, managing the campaigns, designing customized forms, finalizing the mailing lists, and studying the purchase patterns of the customers.
Marketing − Marketing involves forming and implementing sales strategies by studying existing and potential customers in order to sell the product.
Sales Force Automation − Sales Force Automation includes forecasting, recording sales, processing, and keeping a track of the potential interactions.
Workflow Automation − Workflow Automation involves streamlining and scheduling various processes that run in parallel. It reduces costs and time, and prevents assigning the same task to multiple employees.
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