Difference between Marketing Automation Vs Service Automation with example ?

Here ,Today we are sharing about what is the basic difference between in marketing and service automation with few useful example. So that you can better understand the automation in both markting and service.

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Marketing Automation

>> Marketing automation involves market segmentation, campaigns management, event-based marketing, and promotions. 

>> The campaign modules of Marketing Automation enable the marketing force to access customer-related data for designing, executing and evaluating targeted offers, and communications.

>> Event-based (trigger) marketing is all about messaging and presenting offers at a particular time.

 >> For example, a customer calls the customer care number and asks about the rate of interest for credit card payment. 

>> This event is read by CRM as the customer is comparing interest rates and can be diverted to another business for a better deal. 

>> In such cases, a customized offer is triggered to retain the customer.

Service Automation

>> Service automation involves service level management, resolving issues or cases, and addressing inbound communication. 

>> It involves diagnosing and solving the issues about product.

>> With the help of Interactive Voice Response (IVR) system, a customer can interact with business computers by entering appropriate menu options.

>>  Automatic call routing to the most capable employee can be done.

>> Consumer products are serviced at retail outlets at the first contact. 

>> In case of equipment placed on field, the service expert may require product servicing manual, spare parts manual, or any other related support on laptop. 

>> That can be availed in service automation.