Written Assessment Test Job Interview Example

Cover Image of Written Assessment Test Job Interview Example

A written assessment test is a common type of job interview used to evaluate a candidate's writing skills, attention to detail, and ability to communicate effectively. Here is an example of a written assessment test for a job interview for a marketing position:

Scenario:

Your company is launching a new product line and wants to increase brand awareness and drive sales. Your task is to develop a marketing strategy to achieve these goals.

Instructions:

*Research the target market for the new product line.

*Develop a brand identity and messaging for the new product line.

*Identify at least three marketing tactics you would use to increase brand awareness and drive sales.

*Explain how you would measure the success of your marketing strategy.

Evaluation Criteria:

Research: The candidate should demonstrate a thorough understanding of the target market and how to reach them effectively.

Brand Identity and Messaging: The candidate should demonstrate an ability to develop a brand identity and messaging that aligns with the target market.

Marketing Tactics: The candidate should demonstrate an ability to identify effective marketing tactics that align with the target market and goals.

Measurement: The candidate should demonstrate an understanding of how to measure the success of a marketing strategy and be able to explain the metrics they would use.

Note: A written assessment test is a useful tool for employers to evaluate a candidate's writing skills, attention to detail, and ability to communicate effectively. And also it's helpful to see how the candidate approaches the problem, the thought process and the creativity they bring to the table.