Example for sales promotion

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 One example of a sales promotion for our small business, XYZ Co., could be a "Buy One, Get One 50% Off" promotion on all handcrafted candles.

This promotion would be advertised through email marketing campaigns and in-store signage and would be valid for a limited time period, such as one week.

This promotion would not only increase sales but also encourage customers to purchase more items and try new products.

Additionally, it could be a way to attract new customers who might not have considered purchasing from us before.

After the promotion ends, we could measure success by analyzing the number of candles sold during the promotion period and customer satisfaction.