Top 20 fun facts about Digital Marketing
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1. The first-ever digital ad was displayed in 1994 and was for AT&T.
2. The first-ever email was sent by Ray Tomlinson in 1971.
3. The first social media site, Six Degrees, was created in 1997.
4. The first-ever YouTube video was uploaded in 2005, titled "Me at the zoo."
5. 91% of internet users access social media on their mobile devices.
6. 80% of people who use voice assistants have asked for a product recommendation.
7. More than 80% of users skip online video ads.
8. Instagram has over 1 billion, monthly active users.
9. Facebook is the most widely used social media platform in the world, with over 2.8 billion monthly active users.
10. The average conversion rate for e-commerce websites is 2.86%.
11. Google owns over 92% of the search engine market share worldwide.
12. SEO leads have a 14.6% close rate, while outbound leads (such as direct mail or print advertising) have a 1.7% close rate.
13. 90% of internet users say that online reviews influence their purchasing decisions.
14. The top three most popular social media platforms are Facebook, YouTube, and WhatsApp.
15. The most searched-for keyword on Google is "YouTube."
16. Social media advertising revenue is expected to reach $102 billion by 2023.
17. In the U.S., mobile devices account for 57% of all digital ad spending.
18. In 2020, TikTok became the most downloaded app worldwide.
19. Pinterest has over 459 million monthly active users.
20. Snapchat has over 293 million daily active users.
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