Internet Reaction after Ranveer Singh and Johnny Sins star in Bold Care ad
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| Image of Ranveer Singh |
The ad starts with the actor playing Sins' wife leaving her marital house and Singh trying to persuade her to stay back. "Kya tum yahan pe khush nahi ho?" asks Singh, to which she replies, "Jeth ji, inki daali pe kabhi phool nahi khilta," implying problems in the conjugal bed. Johnny Sins stars in Bold Care ad onscreen wife role is acted by an actress named Bhavna Chauhan
The comment section is rife with innuendoes and jokes from celebrity handles. "So good to see one of my all-time favourite sexual icons….and also Johny Sins," wrote Tanmay Bhat.
"I really got invested in the storyyy," wrote Yashraj Mukhate.
"Baba u are bold and beautiful for doing this…," said Arjun Kapoor.
"What a cool yet important ad campaign, only RS could pull this off on a subject that is still considered taboo?," said another comment.
"Awareness failane ka tarika thoda casual hai ??," wrote another.
"With this campaign, Bold Care wants to normalize the conversation around men’s sexual health. This refreshing approach by Bold Care aims to change how society discusses men's sexual health issues and highlight that these issues are very common but at the same time, very easy to solve," said the company.
Singh who has joined them as a co-founder and has been working with them behind-the-scenes for more than a year.
The campaign also stars famous internet personality Johnny Sins - featuring in his first ever ad for an Indian brand. The brand film is a comical parody of a typical Indian TV drama which is guaranteed to leave the viewers in splits. It skillfully tackles the issue at hand, normalizing it through hilarious sequences, and presents a scientifically proven solution.
Bold Care ad Written by Tanmay Bhat, Devaiah Bopanna, and their team, the ad is directed by Ayappa KM. Tanmay and Ayappa have previously worked together on many successful ad campaigns, like the Rahul Dravid x CRED ad. The brand film was produced by Earlyman Films, one of the leading ad production houses in the country.
Rajat Jadhav, Co-Founder of Bold Care, commented on the campaign's innovative approach by saying: "With #TakeBoldCareofHer, we want to address the stigma around men’s sexual health in India. Our aim has always been to be the category creators in this space and initiate open conversations around sexual health. We're here to help men overcome their sexual health issues by providing science-backed solutions.” adds Jadhav.
Ranveer Singh, Co-Founder of Bold Care, shares: “I’m here with sincere intent to use my influence for raising awareness and making a positive impact. The Bold Care campaign is more than talk; it’s a mission that I am deeply connected to, and I am here to bring a change in how we address men’s sexual health, aiming for tangible solutions and millions of lives impacted all across the country.
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