AdSense is a program run by Google that allows website publishers in the Google Network of content sites to serve automatic text, image, video, or interactive media advertisements, targeted to site content and audience.
Here's a simplified breakdown of how it works:
1. Publisher Sign-up:
Website owners or publishers sign up for the AdSense program through Google.
2. Ad Placement:
Once approved, publishers can generate ad code from their AdSense account. This code is then placed within the HTML of the publisher's website where they want the ads to appear.
3. Google's Ad Auction:
When a visitor comes to the website, Google's ad auction system kicks in. It analyzes the content of the page, the visitor's location, browsing history, and other factors to determine the most relevant ads to display.
4. Ad Display:
Google then serves ads from its pool of advertisers that match the criteria. These ads could be text, image, video, or interactive media.
5. Visitor Interaction:
If visitors click on the ads, the publisher earns revenue. The amount earned per click (Cost Per Click or CPC) varies depending on factors like the ad's relevance, competition, and quality of the website traffic.
6. Payment:
Google aggregates the revenue earned by the publisher over a period (usually monthly) and pays them according to their payment threshold. This threshold varies by country and payment method.
7. Compliance:
Publishers must adhere to Google's AdSense program policies and guidelines. Violations of these policies can lead to warnings, suspensions, or even permanent bans from the program.
Overall, AdSense provides a way for website owners to monetize their traffic by displaying relevant advertisements, while advertisers get a platform to reach their target audience effectively.
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